Kotler and Armstrong define marketing as "the process in which companies create value for customers and make strong customer relationships in order to capture value from customer in exchange." This definition alone can explain why marketing is very important, but let’s outline several reasons why marketing needs to be one of many small…[Weiterlesen]

Kotler and Armstrong define marketing as "the process where companies create value for clients and build strong customer relationships so that you can capture value from customer in turn." This definition alone can explain why marketing is important, but let’s outline why marketing should be among the small business owner’s main…[Weiterlesen]