Kotler and Armstrong define marketing as "the process where companies create value for clients and build strong customer relationships so that you can capture value from customer in turn." This definition alone can explain why marketing is important, but let’s outline why marketing should be among the small business owner’s main priorities.

1. Marketing builds value inside your products and services on your customers. Most salespeople need to know as low as easy to make the sale. Some sales staff needs technical specifications and things like that, but ultimately, the less they have to study the better. This makes sense, since their goal is usually to make sales. Therefore, marketing must help and build value on your customer. If you cann’t create value on your customers, why will they obtain you? Sometimes they are going to purchase from you once, and can they are presented back if there is no value?

Often, businesses don’t capitalize on every one of the ways they could give value on their customers. They get lost in the fabrication or product notion of marketing and end up with marketing myopia. Marketing myopia occurs when a business pays more focus on the product/service as opposed to value or benefits it gives you for the customer. You can not permit this to happen to you. Pay attention to your clients and why they buy your products or services. People buy a Toyota Prius not merely as it saves on gas, speculate it can make them fell more eco-friendly.

2. Marketing assists in building customer relationships. Everyone put concentrate on the sellers in relation to sales. "If the sales staff does not work harder, we can’t increase sales," however, this is just not necessarily true. It costs 3 times all the to acquire a new customer because it gives keep a preexisting one. Which means you should take care of the relationship along with your current customers to be able to lower marketing and purchasers costs while increasing sales.

Properly planned and implemented marketing activities are the only real method to build customer relationships. These activities range from lots of things: loyalty programs, thank-you cards, customer appreciation events, offers, and so forth. Each company have to get an original method to set themselves in addition to the competition while developing a loyal and long-lasting relationship.

3. Marketing establishes a brandname image. By using FedEx for shipping, guess what happens you get: fast delivery, flexible shipping options, and much better service than other shippers. Are of these things true? They might be, on the other hand marketing activities established all of these. FedEx should live up to these expectations of the brand, but their marketing department set the customer track of this image.

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